Posted on June 1, 2017 by Medical Dealer Staff
Medical Imaging Technologies is celebrating its 30th anniversary of serving the health care community in 2017. Rick Player and Roger Stephens started M.I.T. in January of 1987 after working for Philips medical. M.I.T. has been successful because it has always been honest with customers while also providing excellent imaging service. In its infancy, the company focused on servicing Philips equipment, but shifted toward GE Healthcare devices as interest grew among hospitals and health care providers.
“To be able to stay in business, you have to see changes in the industry coming and change to stay with them,” M.I.T. Inc. Vice President Sarah Lee said. “Rick has always told me to remember what we are doing today because in a short period of time it will be completely different.”
Medical Dealer recently interviewed Lee to find out more about the company her father co-founded 30 years ago and what customers can expect from M.I.T. over the next 30 years and beyond.
Q: What are some advantages that your company has over the competition?
A: Our advantage over the competition is our service ability. We have some of the best service engineers in the world. They really understand the systems and how everything connects which makes diagnosing problems much easier. Also when a tech calls, we usually have them look at error logs for us so we can have the part with us to fix their system when we arrive on site. Also, like I mentioned earlier, we are honest with all of our customers. If you always keep them in the loop and are truthful, even if it is something they don’t want to hear, they understand.
Q: What are some challenges that your company faced last year?
A: A challenge we continue to face is the growing trend of consolidations with big hospitals buying all the small hospitals and independent doctors’ offices that we would normally have as customers. A way to overcome that is to partner with some smaller companies like ours to make a big company that can take care of all of the equipment the hospital has in its inventory. You must be able to compete with the OEM at the large hospital-level and offer what they can offer. You have to get creative.
Q: Can you explain your company’s core competencies and unique selling points?
A: We have always said you can’t do everything and be really good at it. So, we try to be excellent in regards to the equipment we service and we partner with other companies we trust who do the things we don’t. We mainly focus on GE CT, Neusoft CT and X-ray equipment. Our selling point is that we service these devices better than anyone else.
Q: What product or service that your company offers are you most excited about right now?
A: We are really excited about being able to offer Neusoft CT because it is new equipment – not refurbished. It gets our foot in the door in some places where we had difficulty attracting customers before because some places only want new equipment.
Q: What is on the horizon for your company? How will it evolve in the coming years?
A: The first 30 years have been successful and I am looking forward to the next 30 years as we continue to grow. We are going to continue to follow our model of being a trustworthy company with talented individuals who can not only help but often exceed customers’ expectations. Also, we are hiring some new salespeople so I hope in the coming years we get more sales and the company keeps growing.
Q: Can you share a time that M.I.T. “saved the day” for a customer?
A: The client is Crucial Care, they kept having different service companies let them down on their ability to service equipment and get them back up and running. Someone told the owner to call Rick and we took over service in 2007. They have loved our service ever since. They even talked us into getting trained on some other modalities we normally don’t like to service because they needed someone better than the company they were using to service those devices. So, we got people trained in order to continue to take care of their needs.
Q: Can you tell me about your company’s facility?
A: We have a 10,000-square-foot warehouse. We bring CT equipment in and use some of them for parts and others we refurbish and paint to sell them to customers. We have parts that we use, we do not sell them to other companies. The parts are kept in an inventory and they are set up on shelves until we need them.
Q: Can you highlight some recent changes to your company?
A: Last year we started selling Neusoft CT. It was a big change for us to be able to offer a new CT product. In February of this year, we hired new salesman Billy Anguish in Florida. Last year, we did a partnership with Block Imaging where they bought some GE CTs to keep in our office and we tested parts on it. It gives us the ability to get parts quicker and they get some parts out to their customers in the South quicker.
Q: Can you share a little more about your employees?
A: Frank Watts is our head service engineer he knows GE CT inside and out. He does our training and parts repair. Also, he is very good with electrical, IT, and is good mechanically. He is the total package when it comes to servicing imaging equipment. He has been with the company for eight years and we are lucky to have him as an employee.
Q: What is most important to you about the way you do business?
A: Honesty and great service are the most important aspects about the way we do business. We want to be able to sleep at night knowing we have never lied to a customer or said something we couldn’t do. When we go to sleep at night we always know that we have done everything we can. Great service is a part of M.I.T.’s DNA. We work 24/7 to get customers up and running. Our engineers work overnight to fix problems on a regular basis so that our customers don’t have to miss out on patients.
Q: Is there anything else you want readers to know about M.I.T.?
A: We have worked hard to build a good reputation in the industry that is how we survived 30 years. Rick Player, my father, started this company and when he retires I want to keep everything he has worked hard to achieve in place. I want us to be known as good people who produce a good product and provide great service just like we always have.
To read the original article online, visit Medical Dealer magazine
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